Brand packages
My brand packages are tailored for start-ups, small businesses and entrepreneurs looking for a beautiful, cohesive and well thought out brand design that has longevity.
Branding packages to suite a variety of needs and price points
Bronze package
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PHASE 1: BRAND STRATEGY
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Introduction call
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Business profile questionnaire
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Customer profile questionnaire
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1 Concept moodboard
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Review call of phase 1
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PHASE 2: CREATIVE CREATION
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Logo design
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Typography
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Colour palette
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Icons / illustrations / use of imagery
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Tone of voice
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Creative review call
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1 amend
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PHASE 3: LAUNCH
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Brand identity delivered in print and web format
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Brand guideline booklet
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ADDITIONAL ASSETS
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To be invoiced independently
Silver package
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PHASE 1: BRAND STRATEGY
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Introduction call
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Business profile questionnaire
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Customer profile questionnaire
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2 Concept moodboards
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Review call of phase 1
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PHASE 2: CREATIVE CREATION
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2 Logo designs
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Typography choices
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Colour palettes
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Icons / illustrations / use of imagery
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Tone of voice
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Creative review call
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2-3 amends
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PHASE 3: LAUNCH
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Brand identity delivered in print and web format
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Brand guideline booklet
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ADDITIONAL ASSETS
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To be invoiced independently
Gold package
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PHASE 1: BRAND STRATEGY
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Introduction call
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Business profile questionnaire
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Customer profile questionnaire
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3 Concept moodboards
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Review call of phase 1
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PHASE 2: CREATIVE CREATION
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3 Logo designs
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Typography choices
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Colour palettes
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Icons / illustrations / use of imagery
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Tone of voice
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Creative review call
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3-4 amends
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PHASE 3: LAUNCH
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Brand identity delivered in print and web format
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Brand guideline booklet
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ADDITIONAL ASSETS
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To be invoice independently
The brand process
Brand Strategy
This is all about me getting to know each other and for me to be introduced to your amazing brand. We will have an introduction call where you can tell me everything I need to know and ask any questions you may have.
I will then look at how to get your brand to where you want it to be with strategic direction, this will be achieved through brand questionnaires which lay the foundation of your brands strategy. All files will be provided.
Creative Creation
This is where you get to sit back and relax. I will work on either 1 – 3 (depending on the package chosen) different creative ideas which will be all informed by the work done in phase 1.
In the creative review call I will present these fully fleshed out concepts to you which will give you a fantastic visual idea of what your brand will look like. At this stage you will be able to provide feedback and have a limited number of amends. Then your final concept will be chosen.
launch
This is the exciting part where your new brand identity will be able to say hello to the big wide world.
I will deliver all your files to you in print and web format ready for your launch.
You will also receive your brand guideline booklet which is your brands bible.
Additional assets
Depending on where you are on your business journey you may need some assets that will help bring your brand to life.
There are a wide variety of assets that a brand could need which is all dependant on your business. These assets can be discussed and outlined at the start of your brand project and will be kept in mind throughout the whole process. These assets will be invoiced independently to the brand packages.
Feel like your brand needs a more bespoke process?
Maybe you’re an existing business who feels like they need to pivot, rebrand or even create a sub brand! If that is you, please give me an email and we can discuss and create you a bespoke brand process.
Check out a brand guideline booklet
This is what you can expect to receive at your brands launch phase
We contracted Melissa to design the logo, branding and overall marketing for our festival; The PAR-teee. It is important for us to support independent small businesses in Cornwall. From the outset Melissa understood the particular needs of the project, was open and easy to work with and collaborative with our team. Melissa was efficient in producing a range of options, and then quickly refining and expanding on the one we selected - her ability to listen to & interpret a client’s needs is excellent. We wouldn’t hesitate to recommend, and look forward to working with her again in the future.
