Startup packages
It’s a one stop shop to make your dreams into reality.
Packages which have everything you could possibly need to launch your brand and not brake the bank.
Starter package
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PHASE 1: BRAND STRATEGY
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Introduction call
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Business profile questionnaire
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Customer profile questionnaire
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Naming help (if needed)
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Review call of phase 1
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PHASE 2: BRAND CREATION
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2 Concept moodboard
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2 Logo design
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Typography choices
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Colour palettes
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Icons / illustrations / use of imagery
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Tone of voice
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Creative review call
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1-2 round of amends
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Brand identity delivered in print and web format
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Brand guideline booklet
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PHASE 3: WEBSITE DESIGN
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Domain connection and set up on WordPress
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5 branded website pages
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e.g Home, About, Services, Portfolio, Contact
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Mobile responsive
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Basic on page SEO
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1-2 round of amends
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Tutorial on how to make text and image changes for in the future
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PHASE 4: SOCIAL MEDIA ASSETS
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3 x Instagram launch posts
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3 x Instagram launch stories
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3 x Instagram background templates
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3 x Instagram highlight icons
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1-2 round of amends
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PHASE 5: ADDITIONAL ASSETS
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You may also want / need:
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E-commerce set-up
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Signage
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Business cards
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Email footer
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Packaging design
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Leaflet / brochure
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Stickers
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Product photography
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and more...
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To be invoice independently
Premium package
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PHASE 1: BRAND STRATEGY
-
Introduction call
-
Business profile questionnaire
-
Customer profile questionnaire
-
Naming help (if needed)
-
Review call of phase 1
-
-
PHASE 2: BRAND CREATION
-
3 Concept moodboards
-
3 Logo designs
-
Typography choices
-
Colour palettes
-
Icons / illustrations / use of imagery
-
Tone of voice
-
Creative review call
-
2-3 round of amends
-
Brand identity delivered in print and web format
-
Brand guideline booklet
-
-
PHASE 3: WEBSITE DESIGN
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Domain connection and set up on WordPress
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Branded coming soon page
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7 branded website pages
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e.g Home, About, Services, Shop, FAQs, Blog, Contact
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E-commerce set-up
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Mobile responsive
-
Basic on page SEO
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2-3 round of amends
-
Tutorial on how to make text and image changes for in the future
-
-
PHASE 4: SOCIAL MEDIA ASSETS
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6 x Instagram launch posts
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6 x Instagram launch stories
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6 x Instagram background stories
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6 x Instagram highlight icons
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2-3 rounds of amends
-
-
PHASE 5: ADDITIONAL ASSETS
-
You may also want / need:
-
Signage
-
Business cards
-
Email footer
-
Packaging design
-
Leaflet / brochure
-
Stickers
-
Product photography
-
and more...
-
To be invoiced independently
The process
Brand Strategy
This is all about me getting to know each other and for me to be introduced to your amazing brand. We will have an introduction call where you can tell me everything I need to know and ask any questions you may have.
I will then look at how to get your brand to where you want it to be with strategic direction, this will be achieved through brand questionnaires which lay the foundation of your brands strategy. All files will be provided.
Brand Creation
This is where you get to sit back and relax. I will work on either 2 – 3 (depending on the package chosen) different creative ideas which will be all informed by the work done in phase 1.
In the creative review call I will present these fully fleshed out concepts to you which will give you a fantastic visual idea of what your brand will look like. At this stage you will be able to provide feedback and have a limited number of amends. Then your final concept will be chosen and your brand identity will be delivered in print and web format as well as brand guideline booklet.
Website design
Now your branding is complete it will be translated onto a bespoke designed WordPress website.
Once it is set up I will then teach you how to make simple text and image changes so that you can update your website in the future.
Your website will be designed to be mobile user friendly with basic on page SEO incorporated.
Social media assets
Now your branding and website is launched it’s now time for you to let everyone know! 3-6 square social media posts will be designed for you to introduce your new brand into the world. Having the posts designed to be square means that is optimised for instagram but can be used for any social media platform.
Additional assets
You may need / want other additional assets to fully launch your business dependant on what your business provides. This can vary from: signage, business cards, email footer, packaging design, leaflet / brochure, stickers, product photography and more…
The items will be invoiced independently to the rest of your package as it needs to be tailored to you.
Melissa took the time to understand our values and the issues we needed to communicate - and created a one of a kind brand language to convey it.