Now & Then
Now & Then is a start-up tech company who’s mission is to reconnect people, social history and society through an app made for tourists and free creation tools for attractions.
- Branding
The branding created for Now & Then re-enforces the idea of place and connection, which are the core values of the company.
My job was to pull together a cohesive brand which could be used as a guideline for how the app could visually work while it was being beta tested.
This included logos, icons, a colour palette, typography, tone of voice and imagery.
