Not.Corn is disrupting the snack food category by being the first ever popped sorghum product in Europe.
Packaging
Content Creation
Sorghum is an ancient grain (like popcorn) that has been eaten in Africa and India for centuries. The packaging was re-designed with an African inspired pattern which takes the consumer on a journey of discovery.
Fun, cheeky, vibrant and rebellious were the core brand values so, designing the packaging to be predominantly black meant that on supermarket shelves such as Planet Organic and Whole Foods it stood out against its superfood snack competitors.
my services
Branding
Bespoke branding that connects with your customers and communicates your brands purpose.