Not.Corn is disrupting the snack food category by being the first ever popped sorghum product in Europe.

not.corn snack packaging design
not.corn cinnamon packaging african inspired design

Sorghum is an ancient grain (like popcorn) that has been eaten in Africa and India for centuries. The packaging was re-designed with an African inspired pattern which takes the consumer on a journey of discovery.

Fun, cheeky, vibrant and rebellious were the core brand values so, designing the packaging to be predominantly black meant that on supermarket shelves such as Planet Organic and Whole Foods it stood out against its superfood snack competitors.

snack packaging in planet organic
social media branding design
sweet and salty snack packaging design
whole foods snack packaging
halloween social media post product photography
valentines day social media post

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